Just When You Thought Blogger Couldn’t Be Cool: 2 Copywriting Blogs with “Flava”

I’m going outside the Copyblogger, or looks like Copyblogger, scope of unique blogs by copywriters and online writers. Here are two I’ve recently added to my Google Reader feed because I dig the “flava.” They are at turns creative, insightful beyond most, and versatile in topic. BTW, both are based on the Blogger platform and […]

If You’re Not Using Keywords to Research Before You Write…

If you’re not using a keyword tool as  research weaponry before you write, you could be missing-by-a-mile what your prospective clients and customers want most. I read recently, “Keywords aren’t the key to good copy, they are only containers,” or something along those lines. It was a copywriter, btw. First, if I’ve misquoted him, sorry, […]

Freelancing According to Policies and Time Schedules

Three of my most popular posts here have covered: Procrastination Slacking off “on the job” Time tracking for freelancers Taken together, and with the alarming spikes in traffic fueling them, I’d have to conclude that I’m not the only work-from-home writer that tangles with my daily work and monetization schedule….One big happy family, apparently. Today […]

Nothing Good Happens Until the Web Copy

“Nothing good happens in your business until the copy gets written.” John Carlton The word, while we’re being sucked downward in depression, is VALUE. But what does that mean for your business and how do you spin value into web copy? # Google results for: ‘adding value to a business’ — 21,400,000 ‘value added services’ […]

Colossal Landing Page Mistakes

As a fairly new  Tweeter I’m FLABBERGASTED by the sheer volume of internet marketers in the online stratosphere. If my world view were based on Twitter alone I’d have no choice but to believe I’m surrounded by millionaire wannabes all with a “coaching” program. What’s really interesting  from the copywriting perspective is how poor most […]

USP–The Little Bead of Glue…

To the coffee-drinking world the cardboard coffee sleeve is indispensable. Come 6 or 7 a.m. at the local coffee hole it’s not a good thing when the stack of cardboard coffee sleeves runs out. Hoards of crabby commuters assault the half-awake coffee guy–sorry…barista. As an avid coffee-drinker, coffee-ADVENTURER, I seek to try out many different […]

Free Copywriting Reports Worth Your Time #1

In the interest of separating the wheat from the chaff (read: crap) landing in my inbox I’m starting a regular post dedicated to promoting the GOOD stuff. Here is the first in hopefully a long list of worth-your-time and worth-the-paper-to-print-it-out Copywriting and Marketing reports that contain real actionable information, like a good burger and ice […]

Announcing: Best of My Inbox…Perry Marshall Video

I subscribe to a lot of newsletters related to copywriting and marketing. It’s coming to the tipping point. Most I overlook and keep saving them for a ‘rainy day’ that never gets here. But a few emails and newsletters always brighten my day: one is the regular newsletter from Steve Slaunwhite, a professional copywriter who […]

Because What You Know is Worth Money

Everyone offers information if they do business online, but do you give away too much and HAVE you already given it all away? Blog content wide open to everyone? White papers galore? Free reports? Bend over backwards to put together a valuable monthly newsletter for readers or clients…for free? How do you know when some […]