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How a Strategic Call-to-Action Can Boost Visibility and Build Anticipation

11 May, 2011

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“Share this invite to get higher priority.” Now that’s a call-to-action, especially from the perspective of a new BO.LT visitor/fan. Sign up for BO.LT, the new webpage sharing site and you’re left sitting here: (where you make one of two choices — close it or share) You’re assured you’re “on the list” for an access […]

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CIA’s Secret Spy Writing Documents are Link Bait-o-rama

20 April, 2011

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The CIA’s not so dry and crusty after all. The website is likely racking up the hits with it’s publication of 6 formerly classified “secret writing documents.” PDFs open to reveal copies of handwritten and typed spy letters– detailed instructions for making invisible writing ink and how-tos for expertly opening sealed envelopes and resealing them […]

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Link Bait Strategies

8 July, 2010

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Michael Arrington’s (TechCrunch) article today on Fast Company’s hybrid link baiting-pyramid scheme whet my appetite to ferret out a few more innovative “bait” strategies that online businesses and companies are leveraging to drive traffic surges. Fast Company’s current ploy, dubbed “The Influence Project,” is fairly genius. Moral of the story….appeals to the ego work. Arrington […]

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Reasons To Launch An Online Press Release–It’s NOT PR

15 November, 2009

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Four years ago, when I worked in-house writing and editing for a smallish mixed media and search marketing company, one of our key content strategies for ourselves as well as clients, was an online press release. We used them to¬† build buzz AND boost inbound links to client sites. It was a key SEO/SEM tactic […]

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Tactics for Tanking Viral Brand Killers

1 November, 2009

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Anyone who’s in business, building a reputation, building a brand must get smart to viral content. This includes video. BUT you might imagine that some of the same tactics could be applied to other content tools as well… 400 MILLION YouTube users, says Google This excellent post I’m about to share from the guys at […]

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Linkbait: How to Use This Advanced Content Strategy

22 September, 2009

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How often do you hear the term “linkbait” used in the IM world? Not often enough. Why? Because linkbait writing is an advanced content strategy. You can’t create linkbait from automatic content or scrape it, or otherwise get it quick and dirty– like many IMers prefer. No, linkbait in its truest form is high-value content. […]

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