Archive | December, 2010

Got Content? Now What?

30 December, 2010

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Got web content? Once we have  content what do we do with it? Creation Curation Implementation Evaluation Renovation Now that I have many pages of content, my job becomes a kind of constant caretaking, a lot of my responsibilities falling into the above categories. I can also start asking myself the following: Is any of […]

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Strategic Anchor Links in Long Copy

28 December, 2010

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Google sometimes displays sitelinks in among search results… and occasionally those sitelinks are the page anchor links: On this particular page the anchor links have played a dual role: better user experience (this page of copy is really long) plus they provide a structure that easily enables Google to turn them into sitelinks within the […]

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Clever Link Trick

4 December, 2010

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Official Google Blog editors make clever use of a crop of text links when they make a link farm of a complete sentence. Instead of one long hyperlink, which is the common text link convention, each word is a separate url to a different blog post. It’s a provocative alternative and certainly flies in the […]

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