Archive | February, 2011

Click for Related Content: Pull Users Deeper into Site Content

20 February, 2011

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How are you introducing related content to web users? “Associated,” “related,” “recommended,” “suggested,” and the like.  And what calls to action are we leveraging to pull them deeper into the content? One of the old standards is the Quick Links. Depending on the situation, it’s debatable how “quick” such a list of “related” links may […]

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Friday Poetry Slam: Language on the Loose

18 February, 2011

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TGIF. Cheers to words that are not generated by a machine, managed by a team of people, or a database, or commodity words that are tagged, bought or sold like wampum. (btw, you’ll have to watch this right on YouTube, so just follow the link…it’s worth it).

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Ice Lousy Web Content: Has the Clean Sweep Arrived?

16 February, 2011

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It was just a matter of time before Google would find a way to ferret out awful content, or downgrade it from on-high search results (which madden anyone with a legitimately value-added, content-worthy site). Chrome’s new plug-in gives Google search users the power to decide for themselves what’s good or bad content, by blocking sites […]

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Message: I’m Different

12 February, 2011

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A colleague recommended Youngme Moon’s new book, Different. I had a B&N gift card from Christmas so I looked it up. What really sold me, was this video:

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QR Codes and Web Content

8 February, 2011

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While reading my last Wired magazine, I noticed two advertisers (of the many in the mag) that included QR codes in their ads. One–Kohler–used the code to embed the webpage for that particular product promotion. The other–something similar. A QR code: A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated […]

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