Archive | February, 2010

What’s New, Google?

28 February, 2010

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High-Speed Internet via “Fiber for Communities” is a new Google initiative. I found this landing page through an AdWords impression. Not only is it interesting to note Google’s foray into a new realm– ultra-high speed Internet Service, but it’s a pretty nice landing page with 6 elements that work seamlessly together: Iconic Google¬† logo Fiber […]

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Engaging the 90% That Do Online Research Before Buying

25 February, 2010

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Customers do their homework before pulling out their wallets to purchase online, reports MarketingVox. The data comes from Compete.com and the numbers look like this: 90% of customers conduct online research before they buy. 61% use search engines. For online businesses and marketers with a love for content, this is good news. You always have […]

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Monster Content Domination

24 February, 2010

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Monster.com ain’t just monster.com, anymore. College.monster.com Excelle.monster.com FastWeb.com FinAid.com FredsPlace.org Hiring.monster.com Healthcare.monster.com Jobs.com MakingItCount.com Policelink.monster.com SalesQ.monster.com represent but a small number of the sites¬† Monster owns. On these sites? Content and/or community forums, as well as a variety of paid ads. They’ve been busy. Monster’s acquisition of Affinitylabs.com in 2008 gave the company a team […]

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Wa, Wa, Wa, Wa, Wa Web Copy

21 February, 2010

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The Grok on Bryan Eisenberg has this parallel to make between one of his corporate clients’ typical marketing/communication copy– “…staff’s copy comes off sounding like the teacher in the Charlie Brown cartoons: ‘Wa, wa, wa, wa, wa….’” His point in his post — and it’s incredibly relevant — is that while his client’s objective was […]

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Getting Forum Content

8 February, 2010

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Verizon just sent me a customer survey, which I completed– it was just 2 questions. Once I’d finished it I was asked for my permission to use my comments on Verizon forums and to customize my name for display purposes. Novel way to populate a forum, don’t you think? Forum content, Twitter feeds, blog posts, […]

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