Good Writing Friday – 9/30

Passing someone else’s discovery along for this Friday. Kevin Devlin (NPR’s Math Guy), in his column Devlin’s Angle on the Mathematical Association of America, posted a number of years ago the essay “Murmurs” from the mind  of K.C. Cole. In his opiniion, it’s one of the greatest science essays he’s ever read. I’d have to […]

The Content Strategy Behind QR Codes

Back in February of this year I noticed a few advertisers using QR Codes in their ads so I wrote a post, QR Codes and Web Content. Since then the number of early adopters has risen sharply and you hear a lot more about how these crazy looking bar code-y thingies are being used. How […]

Great Blog Content = Value

I love it when I find clear opportunities to continue to hammer home a point that many businesses still don’t get–that a blog loaded with great content is a big value add. For anyone who follows StomperNet, I just snagged this screenshot from their blog sidebar, proof that some of the more well-known SEOs know […]

3 Arguments for Adding Articles to Your Website

CarsDirect.com, Mortgage101.com, and Nolo.com are three good arguments. All three (owned by Internet Brands) consist of a front-facing transactional customer landing page and feature large sections devoted to “research articles.” CarsDirect.com is an “online car buying service and research portal.” Site traffic has rocketed to over 1.8 million unique visitors a month. Behind its car-buying […]

Good Writing Friday

At its northernmost limit, the California coastline suffered a winter of brutal winds pitched against iron-clad fog, and roiling seas whose whiplash could scar a man’s cheek as quickly as a cat-o’-nine-tails. Since the Gold Rush, mariners had run aground, and those who survived the splintering impact were often pulped when the tides tore them […]

One Unusual Copy Strategy to Close Online Sales

You know those annoying little affiliate disclaimers any online marketer needs to now include in emails or on websites where affiliate marketing is done (thanks to the FTC)? Well, I’ve seen some of these disclaimers along the way that read as though they are likely more successful at undoing a sales pitch than they are […]

The New Calls To Action for a Mobile Touch World

Tap (examples: “Tap on the painted items to uncover them.” (Google search app); “If you don’t see your favorite spot, we can add it — tap on the envelope and let us know!” Of course there is an email envelope icon nearby, which clarifies the meaning (Wind Alert app); “Tap your phone with your thumb […]