All About Web Copy

Jacob Nielsen’s Alertbox today proves some site users may read copy on a webpage quite extensively particularly when it is designed and written properly. The eye tracking studies done on this are great. The article again reinforces the “F” shaped pattern that most people adhere to when scanning a webpage. Funny, b/c I’ve overheard more […]

The Multi-Disciplinary Nature of Web and Digital Copywriting

Customers generally do not just drop from outer space onto a web page. A user has a thought, a series of synaptic firings, an experience before they ever reach a page of digital content. The variety of external triggers and influencers that direct people to content are many and it becomes increasingly clear that I […]

Error message du jour

I found this gem of a 404 error message today on fitsugar.com: