Archive | May, 2009

Buzz Marketing: When “Weak Links” are Stronger

30 May, 2009

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Before today, I have to admit that if I wrote an information product, copywriting report or strategic ebook, and I wanted to give some free samples away to build some buzz, I would have imagined my best strategy being contact with a major source in my web copywriting field. After reading this article in Marketing […]

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What ARE the Powerful Words?

22 May, 2009

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I have always loved Thomas Wolfe, thought he was one of the most under-appreciated writers in the 20th century. I was introduced to his writing style by my 6th grade English teacher. I can’t recall her name, but I remember quite vividly the Xerox handouts she passed out one day– a lengthy essay excerpt from […]

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How Do You Perceive Web Copy? Ask Non-Buyers

6 May, 2009

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A drawing isn’t about the thing being represented–its’ about the space around it. A couple day’s ago SeoBook featured a titillating post, What About Your Non-Customers? Hmmmmm. What about them? What if you could find out why people don’t buy… Surveys, polls, AdWords –you know the direct approach…ask. Ferociously drill down into the motivation that […]

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