Archive | October, 2009

List of “Take Action” Email Subject Lines

31 October, 2009

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What makes YOU look– sneak a peak, peep through the window-blinds…? Lawrence Bernstein and Art Crowley put together a downloadable PDF, entitled “Made You Look: 527 Email Subject Lines That Dare You To Look Away.” Their criteria? These “chosen ones” had to pass their “did it make me want to look?” test.   They posit […]

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Modern Interpretations of an Historical Snippet of Irresistible Copy

23 October, 2009

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On Monday, December 29, 1913 this ad appeared in London classified ads… MEN WANTED FOR HAZARDOUS JOURNEY.SMALL WAGES, BITTER COLD. LONG MONTHS OF COMPLETE DARKNESS. CONSTANT DANGER. SAFE RETURN, DOUBTFUL. HONOR AND RECOGNITION IN CASE OF SUCCESS. or so some stories go. There is general consensus that this is how Shackleton’s copy read… A few […]

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When Your Copy and Message Can’t Even Give CASH Away! What’s Up?

18 October, 2009

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Jaded Customers, Market “Sophistication” and Other Copy and Content Concerns that attack your sellability, crash your copywriting, and make you go “Hmmn….” I was working last week with my main client on a large website promotion project. To make a long story short there was a large chunk of cash at stake in a contest. […]

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Marketing Content – When “intensely original” Sells

16 October, 2009

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The first time I saw this movie trailer I was hooked. The New York Times says, “‘Where the Wild Things Are’ is intensely original and haunting….” First, I think we all envy the writers and producers who will ride high on this. I’d love nothing more than to create a work described as “intensely original” […]

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Engaging the EVERYMAN: Copy and Content Mistakes 600 Years Later

8 October, 2009

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Six years ago this forum conversation–Turning Corporate Speak into Useful Web Copy— took place on Webmasterworld. SIX YEARS AGO– akin to 100 in Internet years. Technology has tripped right along, website designs and infrastructures have evolved, but that thread–on how to spin boring corporate copy (cardboard) into something your visitors may sink their teeth into […]

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Maverick or Mediocre? Web Content, Individuality, and Creative Innovation

4 October, 2009

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Can you be yourself in the Internet maw? “In the digital age, razor-sharp clarity and definition are the keys to success. Knowing what and who you are, and conveying that idea to an audience, is the only way to break through to readers ADD’ed out on an infinitude of choices. General-interest is out; niche is […]

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Is Your Online Content Valuable? Is Your Business Durable?

1 October, 2009

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Online businesses built on foundations of valuable content, as well as products and services, can self-sustain and grow forever. Google rewards this model. In that illustration, the left-hand image is my rendering of a large website: deep internal links clear navigation/menu custom-written title and description meta tags for each page strong keyword/phrase per page well-crafted […]

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