Jacob Nielsen’s Alertbox today proves some site users may read copy on a webpage quite extensively particularly when it is designed and written properly. The eye tracking studies done on this are great. The article again reinforces the “F” shaped pattern that most people adhere to when scanning a webpage. Funny, b/c I’ve overheard more than a couple conversations in which someone tries to argue that people scan on the right side of the page, in an “H” pattern, and so on; therefore the “quantification” of the “F” pattern is appreciated.
Speaking of web copy, a colleague sent this link last week and I think it’s brilliant–the sentiment as well as the writing: Words