Archive | May, 2014

What You Can Do With Video Transcripts

31 May, 2014

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In my previous post, I argued that making your web content as conveniently accessible to all users as possible offers a VALUE benefit to your business or website. And I used Agora Financial as an example of a best practice model worth following–they regularly format their direct response newsletters as video presentations, but offer visitors […]

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If Your Content is Valuable–Then Prove It

31 May, 2014

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Giving customers, readers, and clients/customers access to your valuable content. Force website visitors to watch a video or offer a companion transcript? Have a free report you’re offering–are you limiting access to this content?   I have heard people in my industry argue that it’s “confusing” to customers/clients/readers to offer them multiple calls to action […]

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Testing Prove’s Sales Headline Structure

23 May, 2014

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Which Test Won’s test of the week tested one of my favorite tests–headline structure and content.   You can sell ice to an eskimo with a properly written headline. WTW calls it “story”but it’s more specific than that. By being specific and creating an image in the prospective customer’s head that implies benefit–that’s what allows […]

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Does Neatness Count?

8 May, 2014

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Depends on what argument is most appealing! A messy desk kills your career on one hand, but in the book A Perfect Mess: the Benefits of Disorder, authors argue that neatniks are productivity killers and that the world is an overall better place when a little mess and chaos are allowed to remain. In my […]

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