Archive | January, 2009

More Web Copy “Niching”–Serious Tools

26 January, 2009

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My post on dominating a web copy niche demands an update: I’ve since had more time to play with the new SEOBook toolbar and I have to say this about niche market exploration: Dissect competitors with the SEMRush button….explosive traffic and keyword info to add to your web copy niche blueprint. Download the SEOBook Toolbar, […]

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I LIKE Working….

25 January, 2009

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I like getting up in the morning and working. I love writing for a living. I like working hard at doing it. I like learning more about my business and my market. I like it when I can deliver web copy that works. I like learning what others are doing. I don’t have any interest […]

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Webpage Design Consideration for Web copywriters

25 January, 2009

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Design is not totally independent of web copy. And there is one bit of design that is relative to the chunks of web copy you are hired to put on a page. Here’s the concept: Readers scan parts of a webpage, they rarely read the copy from headline to page end. This is why we […]

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Free Image Capture–Record an Entire Webpage w/o Scrolling

25 January, 2009

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I’ve been using a little free app– Snap and Drag to capture page selections and visible windows, but until today I was unable to capture an entire webpage below the fold. I found a free Firefox extension that I’ve already used: Pearl Crescent Page Saver sits as a little camera icon up on the far […]

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Dominate a Web Copy Niche

20 January, 2009

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The WORD on the Web is “niche.” If you don’t get that as a web copywriter you write for marketing most of the time, B2B or B2C then you’re missing the mark, the big target, bullseye. I thought for too long that I was writing to craft really nice prose, perfect copy, and it finally […]

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Keyword List to End All Keyword Lists: Advice from an Expert

13 January, 2009

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I’ve written a few posts in the past on the value of creating your own keyword list, data mining for keywords, new and different sources for keywords, etc. They are like WAMPUM, and worth real money if you know where to look and how to use them. Aaron Wall has what I consider an invaluable […]

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Simple Step, Better Web Copy: “Where’s the Beef?”

13 January, 2009

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How many times have you clicked away from a webpage because the content delivers a big fat NOTHING, zero, nada. Fluff, word vomit, inane braindumping, and slipshod web content are still alive and apparently well. Maybe it’s just me–but give me just a little meat to sink my teeth into, for godsakes. “Where’s the Beef?!” […]

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Forge Valuable Web Content/Client Collaborations in 2009

8 January, 2009

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Competing with piss-poor, lackey writers, elbowing your way through the web content mud pit and general Freaking OUT I do not believe is the path to follow in 2009. If, like me, you are facing challenges in building a respectable web copywriting business, face some facts:  there ARE thousands of bad, inexperienced  hacks/ writers getting […]

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Web Copywriters: Imagine Yourself a Swiss Army Knife

1 January, 2009

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Are your potential web copy jobs being taken over by individuals that have lost their jobs? And, if so, what can you do to solidify your place in the real professional world of web copywriting? It’s no secret that traditional newspaper journalists have been suffering job cuts for months–they have fallen victim to the digital […]

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