Archive | August, 2012

Landing Page Swipe – Bare Bones Copy, Strong CTAs

26 August, 2012

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Typically a best practices landing page has no navigation and one very clear and compelling call to action, but in this case two CTAs make sense. They are also about the only copy on the page, except for the celebs’ names with catchy intriguing vignette names, indicating that there may be additional content to explain. […]

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An “Oops” or Smart Email and Content Marketing?

18 August, 2012

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Yesterday I spotted this subject line while scanning my email inbox: What did I do? I opened it to see what I had erroneously been sent…. What did I do then? I went back to my overstuffed inbox and now looked specifically for the email I’d been sent “in error”–the one that contained this “Best […]

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Testimonials 1

15 August, 2012

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I like the use of the couple of testimonials front and center on this CakeHealth landing page: Think I would have tweaked the headline to include “your” — as in “your healthcare.”

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Victorinox’s “Case Studies” – Swiss Army Knives in the field

14 August, 2012

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Case studies allow leverage of product in use, service success, and personal stories customers can relate to. Victorinox has just launched a new ad campaign built around its customer “stories.” I clicked into it from a banner ad on Wired.com: Landing page carousel engages users in a handful of customer stories: Clicking into any story […]

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