Archive | August, 2008

Review Time Tracking Software for Mac

31 August, 2008

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I’ve started test-driving a couple time tracking software apps. I have looked for affordable solutions, apps that are available with a one-time spend of under $50. I’ve seen one application that requires you subscribe for a monthly spend, but that’s a bit more expansive in features than my current demands. My needs are pretty simple: […]

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Last Night I Ripped “Coercion/Conversion” Keywords from a Political Email Just Before I Mashed the Trash Button

29 August, 2008

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I realized this evening that I’ve been summarily deleting any and all of the Barack Obama camp emails I’ve been getting for months, ever since I visited a political blog back in April. Ironically I’ve also been plugging away at the book, Words That Work, by Dr. Frank Luntz. Over and over Luntz’s message is, […]

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Now is the Time to Use Alliteration

28 August, 2008

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Alliteration–remember that writing skill learned in elementary school? Generation after generation the copywriting tool has proven its worth when employed just so, says a new article by Lenore Skenazy at AdAge. While everyone else is fastidiously applying their sweat to writing snappy and the most creative copy they can, the time might be just right […]

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stop playing with your words!

26 August, 2008

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Introducing my Wordle

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It’s All About Writing, Blogging “at the End of the Day”

24 August, 2008

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Scott Berkun, writer of Myths of Innovation and others, posted recently on the term “blogging.” Berkun said, “I still have trouble with the use of the word blogging – Why can’t we just say writing? … at the end of the day when someone puts words into sentences, and sentences into paragraphs, the skill is […]

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When Will “Killer” Copy Die?

23 August, 2008

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We are clearly in the middle of the “Killer” copywriting era. This chunk of slang, according to Urban Dictionary — can mean anything from “very cool” to “predetermined level of awesomeness.” The latter is more akin to the “killer” applied to copywriting. Notable users of “killer” are the so-called six-figure-copywriters, a couple of which I […]

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Effective Copywriting Vehicles Everywhere You Look

20 August, 2008

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I have written only a couple of what are defined as “white papers” and that was back when I worked in-house as a copywriter/editor. I don’t think at the time I really understood what my possibilities were from a marketing perspective, so I’m on a mission to find out how white papers could be leveraged […]

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Review Dreamweaver How To Manual

19 August, 2008

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I’m learning how to use Dreamweaver to maintain, grow and edit some fairly large websites for a client. I bought a manual a few days ago: Macromedia Dreamweaver 8 by Tim Negrino and Dori Smith. It’s one of the Visual Quickstart Series of books. I actually weighed it against one other in the bookstore and […]

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I’ve given it to you! How to Pull Great Ad Headlines from Copy

15 August, 2008

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I had a copywriting epiphany today. I was asked on the fly to crank out a high quality bio for a business partnership. So I did what I could do with the information given and the time constraint. While this was not conversion copy, it nevertheless was advertising/promotional in nature. After I’d sent it off […]

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Lessons On Can’t Miss Headlines from a Cab in NYC

11 August, 2008

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When you’re in a cab streaking down 42nd Street in NYC and you’re a copywriter in from the West Coast–you can get a lightning fast lesson in balls-to-the-walls ad headlines like this one “Suck on this” for some kind of alchoholic beverage and it passed so quickly on a the side of a bus that […]

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Why the Olympics are Such a Good Tie-In for Advertisers and Copywriters

5 August, 2008

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I’ve noticed two effective ad campaigns recently that build on the images and emotions behind the Olympic Games. 24 Hour Fitness managed to launch a televised ad campaign that worked for me, and a newsletter from Bank of America that landed in my Inbox this a.m. also squeaked by. When I say it “worked for […]

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Title Slugs, Permalinks, How They Drive Traffic

3 August, 2008

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For example: This post title “Title Slugs, Permalinks, How They Drive Traffic” in WordPress is automatically generated to read: https://jrotman.wordpress.com/2008/08/03/title-slugs-permalinks-how-they-drive-traffic a bit clumsy in permalink form. However, I have the option to Edit the slugs if I choose. I changed this post slug to read instead: http://………./2008/08/03/drive-traffic-with-slugs-permalinks a post title that when formatted as a […]

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Link Bait for Real Copywriters

3 August, 2008

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Get real metrics and links worth measuring. Why Digg “votes” don’t count. Everyone has their own definition and comfort zone for link bait, copywriters and marketers, both. I consider myself a very experienced copywriter with marketing experience, but my biggest talent lies in copywriting, so I suppose my concept of link bait is more reserved […]

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