Archive | May, 2011

Video Marketing? Show Me the Copy

30 May, 2011

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I’ve bitched before about marketers that jump on the video bandwagon and never get off. It’s all or nothing. They’re drinking some guru’s koolaid on how flat out perfect DIY video sales letters are and consequently they’re doing the “I-don’t-never-have-to-write-copy-again” dance. Well here’s how it’s done: and at the click the visitor sees this and […]

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Suprisingly Good Writing Advice From An Unexpected Source

23 May, 2011

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Article writing sites get a bad rap for being content farms and nothing more than springboards for sloppy affiliate marketing efforts. But I’ve witnessed many motivated and diligent small businesses and marketers benefit from article marketing. E-zineArticles is one of the largest article sites on the web today. It also offers users a massive stable […]

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What Content Triggers Really Drive Customer Decisions? The Hero, The Sage, The Temptress, The Devil

22 May, 2011

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From Made to Stick (Chip and Dan Heath), chapter entitled, “Emotional”: …[P]eople make decisions based on identity. They ask themselves three questions. Who am I? What kind of situation is this? And what do people like me do in this kind of situation?…. Notice that…people aren’t analyzing the consequences or outcomes for themselves. There are […]

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The Most Dangerous Thing About Online Customers

14 May, 2011

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“People don’t want to be sold. But they do want to be educated, informed and surprised. They want to be the first to know. They want a competitive advantage.” (Mark Stevens, Entrepreneur magazine) As a Bank of America customer, I rarely click on the extra promotions I’m served, but back in 2005, when the company […]

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How a Strategic Call-to-Action Can Boost Visibility and Build Anticipation

11 May, 2011

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“Share this invite to get higher priority.” Now that’s a call-to-action, especially from the perspective of a new BO.LT visitor/fan. Sign up for BO.LT, the new webpage sharing site and you’re left sitting here: (where you make one of two choices — close it or share) You’re assured you’re “on the list” for an access […]

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