Archive | November, 2013

Marketing Research

6 November, 2013

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Meclabs quarterly research digest is hot off the presses and a can’t miss for anyone who does anything online. The PDF is over 200 pages featuring pearls of wisdom gleaned from scientific testing. Most interesting to me are those tests measuring long versus short copy. And, no, shorter isn’t automatically better. In fact, Meclabs has […]

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Tuesday Tip: Copywriting That Works

5 November, 2013

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Originally posted on Insight Marketing Solutions – Outsource Marketing:
  When writing copy on any platform for your business, you’re technically always selling. Whether it’s your brand personality or a particular one of your products, your “sell” will only work if it’s authentic. Step into the mindset of your target market and think about the…

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Best in Voice….

5 November, 2013

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Thank God for Duluth Trading Company’s consistent and fearless devotion to its own true voice. Here is an enviable mix of humor, snarkiness, and just plain old mojo.   The company’s catalog has been a favorite of mine for the last 4 years, with copy like: “Free-swinging flannel shirts” that “turn you into a lumberjack” […]

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