Archive | March, 2015

Getting attention and changing behavior: an experiment in thinking outside the box

16 March, 2015


An ingenious experiment in thinking outside the box is afoot in Hayward California in an area of a neighborhood infamous for speedsters. Signs aimed at both drivers and pedestrians have made national news for their quirky snarkiness. Goal: to wake people up from their stupor and distraction and change in-grained human behavior. I can’t even […]

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