Archive | November, 2012

A great company story

17 November, 2012

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Kikkoman’s recent commercial delivers a compelling company story in words and visuals then drives engagement even further with the call-to-action to learn more of the company’s “story” on its website:  

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Promoting Additional Content – Wired online

12 November, 2012

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It’s always food for thought observing how others “advertise” deeper levels of content or appeal to readers’ interests. Wired is currently posting a little promo “layer” in the lower corner of each webpage: or this version promoting both previous and next articles:

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