Building an Irresistible Call-to-Action

Sales copy is persuasive, is it not? Yes. A call-to-action is an important piece of the online sales process, would you agree? Yeah… The invisible “yes” is key to overcoming buyer resistance and building irresistible web copy that can turn sales. But once you’ve negotiated a series of invisible “yes-es” in your prospective customer’s mind, […]

Does Your Web Content Match Your Brains and Business Ethic?

Building an online business takes “Effort” and “Commitment.” The good news is that many of your competitors can’t stand to hear those words! Why? They want “it” for free or automatically, and they are lazy. (yeah, keep drinking that guru koolaid, kids). They have no grit. This sloth-dom is good news for you. Kiss ’em […]

Website Without Words: Are You Missing This Piece?

Online customers interact with content and the written word in a few different ways. I occasionally come across a client who believes that his or her particular customers are not interested in reading. Usually it is barked out something like this: “My customers don’t want to read a lot of words on a page.” Period. […]

Stop, Smell, and Poke the Web Copy

We stop and smell the roses We taste test our recipes We listen to the engines purr, clunk, and bang We drink in the bouquet of fine and not so fine wines Why do we often spend so little sensory time with our web content? In some cases we literally slap words onto a web […]

Rage Against the Content Machine

Some gooroo, as Ben Settle calls them, is currently pitching an outsourcing training program that promises to show online entrepreneurs how they can outsource many of their needs to “English-speaking” persons for as little as $2.50/hour. Yes, that is two dollars and fifty cents per hour. I’ve unsubscribed from this guy’s list. I’m not his […]