Archive | August, 2009

“Trivial” to “Strategic” Landing Page Tests

28 August, 2009

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I’ve talked before about landing page components, posts that have …. well, sorta…bumped up against the TESTING part of landing page lifecycles (yeah, I think “lifecycle” fits the ideal of a landing page). From a web copywriters POV I firmly believe you should be testing various aspects of your landing page(s), even better if you […]

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Busting Away From the Copy: Quick Friday Poetry Slam

7 August, 2009

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My first passion is and always has been — poetry. This fell out of my head today while I was washing my car: Happy Hour on a Friday I am overcome with the scent of oil, ancient brown grease and dry wasp nests– my Father’s garage. I am overcome with the scent of the Four […]

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The Missing Link: Using “Old School” Press Releases

5 August, 2009

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With so much hype given to SEO copywriting, landing pages, social media and article marketing, the lowly press release can get lost in the shuffle. Few marketers that I know even consider using a press release as a business promotion component. Here’s the thing: they are great for getting you well-ranked for local searches. And […]

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