Archive | November, 2009

Proof: Importance of Keyword-Rich Title and Description Tags

26 November, 2009

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What exactly does Google think about poorly matched or missing meta title and description tags? Did you know? Google has the capability to change/modify your site page tags–description/search snippet AND page title– if they can build a better search result…good? bad? ugly? What do the TITLE and page DESCRIPTION meta tags look like in your […]

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Friday Copywriting Inspiration Sources

20 November, 2009

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A few of the sources I’ve discovered in the last few days that could be fool-proof sources for copy inspiration (swipe files?): Troy White, in his recent newsletter/blog post, talked about the J. Peterman catalog. My mother gets this because she loves the way the catalog looks lovingly put together. But when it comes to […]

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Reasons To Launch An Online Press Release–It’s NOT PR

15 November, 2009

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Four years ago, when I worked in-house writing and editing for a smallish mixed media and search marketing company, one of our key content strategies for ourselves as well as clients, was an online press release. We used them to¬† build buzz AND boost inbound links to client sites. It was a key SEO/SEM tactic […]

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Keywords: Customer Pain Value and True Meaning

5 November, 2009

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When we talk about keywords and keyphrases we talk about the commodities of an Internet financial economy. We talk about them in terms of position, density, broad match, exact match, and phrase matches. And we tally them up like wampum in Cost per Click values. Imagine The Keyword Ticker Board….in place of a company’s stock […]

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Tactics for Tanking Viral Brand Killers

1 November, 2009

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Anyone who’s in business, building a reputation, building a brand must get smart to viral content. This includes video. BUT you might imagine that some of the same tactics could be applied to other content tools as well… 400 MILLION YouTube users, says Google This excellent post I’m about to share from the guys at […]

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