Your Online Business is NOT a Game…. and measuring your site’s SEO effectiveness is imperative to dominating your niche. Assuming you’ve actually identified your niche…. (It’s also important when crafting the copy and I’ll explain in a minute…) SEO measurement is not a closely guarded secret. Hordes of SEO “consultants” and gurus, as well as […]
Archive | July, 2009
3 Great Landing Page Tweaks
23 July, 2009
Search Engine Land published a post on the 8 Dimensions of Excellent Landing Pages. I’m going to underscore three of them, 2 that from the night vision goggles of a web copywriter absolutely stand out over and over again, and the 3rd which I think is just a gem of a tip if you are […]
Identifying Uses for Good AND Bad Web Copy: Writer’s Perspective
20 July, 2009
There are uses for so-so web copy. That’s hard for me to say, but given the state of the Internet and the various markets and strategies PLUS the demographics of users, I have to say pretty poor writing doesn’t even seem to matter in some cases. However, the biggest problem for online business owners and […]
Your copy is crafted for your customers, not YOU
5 July, 2009
“You” is a vital 3-letter word in sculpting all types of copy, including informational web copy to high performance sales letters and conversion-generating landing pages. But the “you” is about your customers, not your business or product. Despite the fact that it seems as though we’ve come a long way baby in architecting our online […]
Word Bang 
25 July, 2009
2 Comments