Archive | December, 2008

It’s Not About You

26 December, 2008

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Try to sell ANYTHING from toothpicks to begging for charity handouts and only when you embrace this mantra will you be successful. Turn whatever drives YOU around to appeal to what drives your customers. Money Food Anger Fear Sex Those are some of the top human obsessions and they have been part of our DNA […]

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“Massive” and What it Means to You-Free IM Keywords

18 December, 2008

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System Arbitrage Module Map Flowchart Massive Arsenal Tactic Maverick Recognize any of these words? They are right now fueling some of the most profit-hearty Internet Marketing (IM) campaigns on the viral web. If you are a web copywriter and you don’t have them on your keyword list, then add them now. Then open your thesaurus […]

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Are You Wile E. Coyote or the Roadrunner?

10 December, 2008

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Anguish and survival. These real human drivers are alive and well in the web copywriting sphere as we speak. If you’re a working web writer, as I am, you likely feel the virtual elbowing going on around you. It’s every man and woman for himself/herself. But are you more like Wile E. Coyote? Or do […]

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Is Your Web Copy Driven By Stats and Conversion Data?

1 December, 2008

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Or are you one of the many writers kept in the dark? I’ve asked clients before to share traffic conversion data with me when they’ve asked me to write either conversion-oriented copy, landing pages, and/or linkbait articles. I have received very little feedback. And while it’s frustrating, since it limits my abilities to perfect and […]

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