Book Shelf

This is the list of books I’ve read in the last of couple years–my “reading stream” (starting with the most recent). They help widen my lens on the world so I am better prepared to contribute fresh and interesting ideas:

The 50th Law, Robert Greene and 50 Cent

What Americans Really Want…Really, Frank Luntz

The Story Factor: Inspiration, influence, and persuasion through the art of storytelling, Annette Simmons

Words That Work: It’s Not What You Say, It’s What People Hear, Frank Luntz

Sunnyside, Glen David Gold

Everyday Survival: Why Smart People Do Stupid Things, Laurence Gonzales

The 50th Law, Robert Greene and Fifty Cent

What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears, Frank Luntz

Little Bets: How Breakthrough Ideas Emerge From Small Discoveries, Peter Sims

How to Write a Sentence: And How to Read One, Stanley Fish

MicroScript Rules: It’s not what people hear, it’s what they repeat, Bill Schley

The Art of Seduction: Robert Greene

Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Guy Kawasaki

Poke the Box, Seth Godin

In Pursuit of Elegance: Why the best ideas have something missing, Matthew May

Different: Escaping the Competitive Herd, Youngme Moon

Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath

Food of a Younger Land: A portrait of American food–before the national highway system, before chain restaurants, and before frozen food, when the nation’s food was seasonal, regional, and traditional–from the lost WPA files, Mark Kurlansky

The Ultimate Sales Letter, Dan Kennedy

Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple), Jeffrey Kluger

The Art of Choosing, Sheena Iyengar

Priceless: The Myth of Fair Value (and How To Take Advantage of It), William Poundstone

Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard Thaler and Cass Sunstein

How to Sell Anything to Anybody, Joe Girard

Marketing In the Age of Google: Your Online Strategy IS Your Business Strategy, Vanessa Fox

Deep Survival: Who Lives, Who Dies, and Why, Laurence Gonzales

Powerlines: Words that sell brands, grip fans, and sometimes change history, Steve Cone

Scientific Advertising: Claude Hopkins

Tested Advertising Methods, John Caples

Telling True Stories: A Nonfiction Writers’ Guide

Neuromarketing: Understanding the “Buy Buttons” in your customer’s brain, Patrick Renvoise and Christophe Morin

Don’t Make Me Think: A Common Sense Approach to Web Usability, Steve Krug

Power Hungry: The Myths of “Green” Energy and the Real Fuels of the Future, Robert Bryce

Sonic Boom: Globalization at Mach Speed, Gregg Easterbrook

Where Good Ideas Come From: The Natural History of Innovation, Steven Johnson

What Technology Wants, Kevin Kelly

The Big Rich: The Rise and Fall of the Greatest Texas Oil Fortunes, Bryan Burrough

Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and the Politics of World Trade, Pietra Rivoli

The Web Content Strategist’s Bible: Developing Content for Large-Scale Web Sites, Richard Sheffield

Content Strategy for the Web, Kristina Halvorson

Microtrends: the small forces behind tomorrow’s big changes, Mark Penn and Kinny Zalesne

Panic!: The Story of Modern Financial Insanity, Michael Lewis

The Best Technology Writing 2009, Steven Johnson

The Ascent of Money: A Financial History of the World, Niall Ferguson

Maps of the Imagination: The Writer as Cartographer, Peter Turchi

Landing Page Handbook: How to Raise Conversions, Marketing Sherpa

Myths of Innovation, Scott Berkin

Wordcraft: The Art of Turning Little Words Into Big Business, Alex Frankel

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words, Joe Vitale

Web Copy that Sells: The Revolutionary Formula for Creating Killer Copy Every Time, Maria Veloso

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