Archive | July, 2008

Copy Renovation for Website Flip Artists

30 July, 2008

1 Comment

Renovating the suburban sprawl of internet web copy one page at a time. When the internet was new (and domain real estate was as easily squatted upon as the acreage of arid land loosed to the unwitting during the Homestead Act days), fresh page copy was plenty lousy, like a bad window dressing. Now that […]

Continue reading...

How Do You Know When a Client Is Full of Crap?

29 July, 2008

1 Comment

This is my pessimistic post, the I’ve-been-screwed-every-which-way post. How do you know when a client is full of shit? You don’t. Ever. Unless you’re omniscient. Cynical as this may sound I finally have decided to assume from the get-go that everyone is full of it. Regardless of long-term business loyalty, notions of “trust,” empty guarantees […]

Continue reading...

Telecommuter Copywriter: Where We Work

27 July, 2008

0 Comments

I remember very vividly a television ad maybe 5 or 6 years ago now: I have no recollection of the product being hawked, but I’ve held fast to the images: professional people supposedly working beachside and mountainside with their laptops. What an absolutely enviable life, I thought at the time. Really it was unrealistic. If […]

Continue reading...

Packed-to-the-Gills Copywriting

26 July, 2008

0 Comments

Packed-to-the-gills copy is marketing driven, conversion oriented, rocket fueled sales copy designed to turn the slightly curious into cash-cows. It’s more than “persuasive,” it’s duct-tape you to the chair good. The message goal: you can’t live without this product, service or information, imagine how good your life could be, how happy your wife would be, […]

Continue reading...

Capturing the Perfect Moment in Copy

25 July, 2008

0 Comments

I told myself I’d try to make a blog post every single day. So I’d have to rely on the moment I had earlier this evening: I had just taken the dogs out a guy was out on his balcony playing the guitar (he was good, not some piss-poor strummer), the sun was low and […]

Continue reading...

Non-Traditional Traditional Pitches

24 July, 2008

0 Comments

I’ve just started to really sink my teeth into trying to pitch my own projects and I’ve banged around through a lot of blogs and copywriters’ how-tos and 25-step programs, most pretty similar to the next and lacking in real advice except the obvious–I guess everyone’s afraid to let go of their “killer” tricks. But […]

Continue reading...

Chop Copy

24 July, 2008

0 Comments

I call it writing with chops. Usually copy best applied to culture, music, edge; but could be quite edgy in itself when applied in other situations. Here are a few of my fave chop copy terms, fierce descriptives: butt rock meatspace cherry bomb fist pump pulpy air ink and dagger Some of the best examples […]

Continue reading...

Types of Copy: Straight-Up Natural

22 July, 2008

0 Comments

There’s some kind of beauty in website copy that is simple and natural and produced without direct attention to the needs of search engines or even the habits of consumers. For copywriters the work of basic words-on-a-page is a cinch and the writers are a dime-a-dozen. Willy-Nilly Copy However, there remain dangers to writing willy-nilly, […]

Continue reading...

Sticky Content–A How-To

20 July, 2008

0 Comments

Between ProBlogger and Agent Genius there is the perfect tutorial for creating sticky blog content. Apparently ProBlogger laid the framework in a step-by-step checklist and Agent Genius translated the same concepts and steps into a series of quite powerful images. Sticky content keeps readers attention, brings them back, inspires them, etc.

Continue reading...

Word Lists for Web Copywriters

9 July, 2008

0 Comments

I’ve found that keeping running lists of particular words serve a number of purposes admirably. If the pursuit sounds mundane, maybe you should think again. Keyword lists targeted to a specific niche market or industry: Consider this: you’ve been asked to write a number of reviews for new automobiles. Unless you’re a writer on the […]

Continue reading...

What’s Up with the “Rockstar” B.S.?

2 July, 2008

0 Comments

I’m talking job-postings–you know they go something like this “We’re looking for rock star editors and writers–only candidates with excellent communication and superstar word savvy, please.” Give me a break: what they’re really looking for is someone young and dumb enough to think that on any writing job they’ll be considered a rock star with […]

Continue reading...