Do you think outside the body copy?

Traditionally, web copywriters write a lot of body copy….text that typically occupies the middle column of many webpages. And the other stuff (headlines, calls to action, button text, form text, etc. ) gets added by developers, designers, and even business owners themselves. Why? Because the text needed is short-ish in length and therefore “easy?” Because […]

Can’t Keep a Good Blog Down

Content marketing alternatives can’t outdo the no-brainer-ness of blogging. Publishing original content on a blog, on a regular basis, continues to be one of the best strategies for drawing search engine “love.” Low barrier to entry – you can get a standalone blog for free (I have a handful of them that I’ve blogged on […]