Archive | May, 2012

Driving Content from the Home Page

7 May, 2012

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Notice how Pepsi uses a tiled homepage as a springboard to diverse content. I wrote about content snacking awhile back. This is about as snack-pack as you get. A lot going on here from promotional to real time social media updates. deeper content:

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If you’re a Student of Great Copy then….

4 May, 2012

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…you might love Rodale’s daily email newsletter like I do. It’s like a candy shop in my inbox everyday. Usually the email subject line alone is addictive hook. Today’s for instance: : “4 Things Your Garbage Says About Your Health.” Every day, Rodale’s The Daily Fix delivers me a treasure trove of intriguing and titillating […]

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Future Shock: Me, Writer, Parsed to Algorithm

2 May, 2012

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No machine is created or programmed that does not first have the stuff of a human’s brain input into its guts. The meta words and language currently being used to power Narrative Science’s writing machine is thought to be based heavily on the unique language of “famed early-20th-century sports columnist, Ring Lardner. People are always […]

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