Archive | July, 2011

Wikipedia’s Article Feedback Tool: Assessing Content Quality

30 July, 2011

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Wikipedia has started using a “Rate this page” box, incrementally rolling out the tool to more and more pages in the English version. According to Wikimedia, the tool’s intent is twofold: to give visitors the opportunity to help rate the actual quality of the content on a page, as well as share their own knowledge […]

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Build a Doorway to Exclusive Content Leveraging Google’s +1 Button

20 July, 2011

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Besides recommending content, what is one way in which the Google +1 button may be a valuable tool for online business and marketers?  I did pick up what I think could be a significant revelation while listening to one of Google’s YouTube presentations. Somewhere in between the narrator’s commentary on the evils of buying +1’s […]

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Get the Stress Out: Using Humor to Forge Trust and Convert

14 July, 2011

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Is it my imagination or am I seeing more and more isntances of slight goofiness showing up on some websites. Even serious sites where you might spend hundreds of dollars on auto and home insurance or on a flight to Bora Bora for an amazing getaway? In these troubled times maybe some humor makes sense […]

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Milking Creative Juices from Other Web Mediums

5 July, 2011

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My nephew is part ninja warrior, part blacksmith, part speed demon, part writer and artist, and part magician, hobbit, Yoda…He’s all over the place. And he believes he’s expert at everything. I’m not advocating that kind of cockiness and I hope with all my heart that he grows out of it or he’ll be a […]

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Writing the “About” Page

3 July, 2011

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The “About” page is standard, right? Few websites you’ll see don’t have one. One problem, especially for businesses large and small: writing the about page tends to refocus the lens on you rather than your customer. So how can you strike a balance that doesn’t risk losing your customer? Tips when writing your About page: […]

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