Archive | September, 2009

I’m a Sucker for a Rally-The-Troops Marketing Message

30 September, 2009

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I admit it– I’m a SUCKER for an inspirational, rally-the-troops message. Particularly if it’s coming from THIS guy. His post is why he’s an Internet Marketing juggernaut. The copywriting and his business model–what he calls The Maze– fascinates me. Here’s a little teaser, but if you’re interested in getting all gung-ho about your business, here’s […]

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Can You Get Google’s Jump Links Added to YOUR Search Snippet?

28 September, 2009

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Can you leverage the new Google Jump-links feature to pull in more search visitors? What does this mean for SEO copy and optimizing page content? This past Friday Search Engine Land published a post on the newest goings-on spotted around the Google results pages recently- the Google “Jump To” links. Google is making it easier […]

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Frank Kern and Perry Marshall: Simply BETTER Mousetraps

26 September, 2009

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An info product comparison / contrast: Real world example of “Better Mousetrap”? A couple of weeks ago I bought Perry Marshall and Joshua Boswell’s Simplified Next-Step Marketing Guide, the basic version for $39. Today I checked out the marketing video and sales letter for Frank Kern’s Magic Formula–the video is free, the product is $1, […]

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Message: Don’t Give Up.

24 September, 2009

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This video from Trey Smith and Anthony Deloach introduces their NicheNinjas.com series–another leadin to a launch or affiliate must-have info-product, which I’m not pushing, btw. But I did spend the 9:33 to watch this. It’s certainly worth putting up here for the secondary messages, including, “don’t give up.” Within the first 5 minutes the two […]

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Linkbait: How to Use This Advanced Content Strategy

22 September, 2009

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How often do you hear the term “linkbait” used in the IM world? Not often enough. Why? Because linkbait writing is an advanced content strategy. You can’t create linkbait from automatic content or scrape it, or otherwise get it quick and dirty– like many IMers prefer. No, linkbait in its truest form is high-value content. […]

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Article Lost Generation

20 September, 2009

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I did that with the title of this post purposely. Screw with the term “article generation,” a term  40% of my traffic uses to find this blog. Blows my socks off day after day. I think I mentioned “automatic content” in one post (now 2). Surprise is: there’s nothing automatic about this content. And even […]

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Get It In Writing: Copywriting Terms of Service

19 September, 2009

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A certain blog entry I read yesterday went something like this: “I hired a copywriter to write an ebook. When he was done with the first copy he sent it along with his invoice attached as if that was that…..” While that may not seem like something earth-shattering, the blogger went on to bash the […]

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Get the Most Mileage Out of Paid-For Copy

16 September, 2009

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You forked over cash for copy– landing page, website copy, newsletter content, ebook or report–now how do you make a big return on your investment? Repurposing is one of the best ways to: REUSE good copy and content REVIVE old and fallow topics (which opens the can of worms on deserted content) Repurposing here doesn’t […]

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Smart People vs. Stupid People – Read Now

12 September, 2009

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I subscribe to a massive number of email lists owned by various copywriters and pro IMers- principally because this is my market and I have to keep pace with what’s immediately going down. But I detest a lot of the stuff that ends up in my inbox– I use 95% of it for knowledge collection […]

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You KNOW What Web Copy Works

8 September, 2009

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Are you eager to get your hands on the next Internet Marketing “playbook”?  Do you feel as though you waste more time tracking the elusive secrets and cheats that you’re “sure” are the golden keys for your online business? Join the club. What if you could just twitch your nose– think Bewitched– and instantly have […]

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Beat Your Competitors: ASK Your Unsubscribers “Why”

2 September, 2009

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Here’s my email marketing gripe: I’ve unsubscribed BITTERLY from a few of the so-called “guru” email newsletters. And you know what really chaps my #@$….. they don’t seem to care, never make one attempt  to find out why I’ve suddenly hit “unsubscribe.” Fact is, any time I’ve hit “unsubscribe” it’s been due to unappealing and […]

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