Innovative Web Copy

Is it possible to be more innovative with web copy? How much more “user friendly” can we get with text on a webpage anyway? As we speak, the handbook to innovative web copy is being written right in front of our noses and it’s free for the taking any time you’d like to dip in. […]

The Decision to Share Content

I have talked glibly about passing along web content. In other posts. By “passing along web content” I mean something as simple as including another blogger’s link on your blogroll. But you and I have the freedom and the tools with which to pass along web content in many different ways. We can share in […]

“Best practice”

The Time Has Come to Deliver Quality Content

Assessing the best site matches for long tail search queries. Google’s now infamous “Mayday” algorithm. Not Caffeine. Not temporary. It’s an algorithm that really does attempt to split the wheat from the chaff. A more sophisticated web experience, Google demands. Any attempt to challenge the masses to build a better mousetrap or hit the road […]

Why text links in page content are a good idea.

It’s never too outdated a topic…SEO basics like on-page text links. And, no, everyone doesn’t know their import or that on-page links are a pretty major component on a comprehensive SEO checklist. See, I believe there are a lot of business folks and other professionals who are creating websites and don’t just know this stuff…unless […]