Archive | March, 2013

Prove Content Value and They (and I) Will Pay

18 March, 2013

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Hulu. Which Test Won. PicMonkey. These are just a few of the sites I use regularly that deliver awesome content– I know because much of it has been presented free either in the past or is currently and I have benefited from it. That’s key….I have benefited from the free content (on multiple occasions). Because […]

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Instant Engagement: Communicating Difficult Ideas and Concepts

17 March, 2013

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Ever find yourself tongue-tied when trying to verbally describe a complex idea to someone else? Conveying a POINT can be nigh impossible particularly when the crux of that point is technical, abstract, industry-specific. Add to that challenge the fact that we often find ourselves (as part of a digitally distributed team) on the phone, video […]

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Getting Beyond the Same Ol’ Call-to-Action

11 March, 2013

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Our digital environment is literally pock-marked with calls-to-action and most of them not particularly illustrious. “Learn more” “Click here” “Read more” “Buy now” “Sign up” “View” “Update” “Submit” — we could go on and on. The above are the usual cast of characters. Easy, utilitarian, handy, go-tos–they are like affordable parts for a GM or […]

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