“Link text” is the web copy component of a webpage where a url is installed into a particular word or phrase: lorem ipsum dolor sit amet (“lorem ipsum” is the text link). words (text) + url (link) = text link or link text Why care what words get formatted as the url, anyway? A link […]
Archive | June, 2011
Writing and Marketing Sites I Read
Reading
The Swerve, Stephen Greenblatt
When America First Met China, Eric Jay Dolin
The Secret History of the World, Mark Booth (Jonathan Black)
Guns, Germs, and Steel, Jared Diamond
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Word Bang 
30 June, 2011
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