Crafting Link Text

“Link text” is the web copy component of a webpage where a url is installed into a particular word or phrase: lorem ipsum dolor sit amet (“lorem ipsum” is the text link).

words (text) + url (link) = text link or link text

Why care what words get formatted as the url, anyway? A link is a link, right?

1. For SEO – developing text links that contain keywords or keyphrases is an on-page SEO strategy.

2. For users – consider how much quicker the everyday web user wants to find what they are looking for before investing any precious time in navigating their way through your webpage or website. Making sensible text links not only draws users’ eyes down your page, but it’s an indicator to them that possibly more of what they are looking for lays beyond the links–deeper content that matches their immediate needs.

In the following, totally made up example, let’s suppose the website is about gold and silver prices. The current page targets the keyphrase historical gold prices. It’s completely likely that another page on the site could target precious metals prices. Let’s place a logical internal text link that leverages keyphrases:

Historical Gold Price

According to Jimbo & Jimbob’s precious metals price guide, the gold market is expected to continue a strong trend upward…

makes more sense than this option:

Historical Gold Prices

According to Jimbo & Jimbob’s precious metals price guide, the gold market is expected to continue a strong  trend upward

or this:

Historical Gold Prices

According to Jimbo & Jimbob’s precious metals price guide, the gold market is expected to continue a strong  trend upward…

The first option leverages any SEO juice available by crafting a text link of pure keyphrase. It also makes it easy for visitors to SEE quickly that there is deeper content and exactly what it’s about.

Crafting text links using keywords and phrases helps ensure your site can deliver the goods to prospective customers and visitors. They don’t see what they want quickly, chances are good they are on to the next site in the search results that CAN deliver what they are looking for.

 

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