Archive | April, 2013

Content “Zumba” – Lose the Lazy

28 April, 2013

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If you’ve ever seen one of those Zumba infomercials or participated in a Zumba class (very hot right now), then you know it’s not for the lazy. The point is to get moving, burn crazy fat, all while having fun. Simplified–it’s moving around versus sitting still. Growth vs. decay. Hypertrophy vs. atrophy. If your digital […]

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What Industry Does Great Storytelling?

14 April, 2013

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Some of the best storytellers in marketing work in the beverage industry–alcohol. Beer, wine, scotch, all have companies with compelling and creative stories. In the case of micro-brew beer vs. big beer corporation, the borders are blurred and the marketing targeted to specific drinkers or audience segments. For example, I heard a really good ad […]

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Eye Catching Footnotes

11 April, 2013

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The almost forgotten footnote — used widely in print, but infrequently online. Which may be a good thing, b/c when something like a footnote is not plastered everywhere, there’s more opportunity to leverage it when really necessary.  I opt for the traditional hierarchy of footnotes: *, †, ‡, §, ¶, || (the true hierarchy of […]

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