Archive | November, 2010

Content “Snacking”

17 November, 2010


Site IQ used the phrase “snacking” architecture while gushing over Cisco’s new website redesign in a recent review. Great image. “Snacking” isn’t just for site architecture, it’s also apropos for web content. Lengthy pages and feature articles have their place, but they are most useful when customers choose to dive deeper and are delivered as […]

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Content Check-Up: Interior Site Pages

10 November, 2010


Since it’s a given that Google will continue to switch up its algorithm at any moment in time, it makes sense to evaluate site content and copy from top to bottom. How are your interior site pages? Keyword optimized? Clean and uncluttered? Navigable? Have a blog that’s regularly updated? Offer visitors valuable information, and/or a […]

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