Trust Building (in its many forms) with Copy

Try a Google search for this keyword phrase: content is king Top results are some of the leading search marketing, SEO, and advertising sources on the contemporary internet. In fact, even Wikipedia bubbles up (of course) to the top of this result with its encyclopedic entry on “web content.” The phrase “content is king” has […]

Email is for….Building Client Relationships

A new report from Forrester Research underscores a number of ebusiness strategies proving most successful even during the recession: 1. Online business IS where it’s at–offers companies much more flexibility in marketing 2. Marketing online allows some businesses to blow competitors with a weak online model right out of the water 3. Paid search tactics […]