A new report from Forrester Research underscores a number of ebusiness strategies proving most successful even during the recession:
1. Online business IS where it’s at–offers companies much more flexibility in marketing
2. Marketing online allows some businesses to blow competitors with a weak online model right out of the water
3. Paid search tactics remain most popular for driving customers/clients
4. Email (subscriber, client lists) campaigns, newletters are proving to online business owners the power of forging strong (loyal) customers and clients that become repeat visitors/buyers.
Forrester Research, The State of Retailing Online 2009