Email is for….Building Client Relationships

A new report from Forrester Research underscores a number of ebusiness strategies proving most successful even during the recession:

1. Online business IS where it’s at–offers companies much more flexibility in marketing

2. Marketing online allows some businesses to blow competitors with a weak online model right out of the water

3. Paid search tactics remain most popular for driving customers/clients

4. Email (subscriber, client lists) campaigns, newletters are proving to online business owners the power of forging strong (loyal) customers and clients that become repeat visitors/buyers.

Forrester Research, The State of Retailing Online 2009

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