Archive | April, 2010

Tell the Tallest Tales

28 April, 2010

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Elmer Gantry was drunk. So begins Sinclair Lewis’ novel, Elmer Gantry. Already stamps a crisp image in my mind. You likely want to know what happens next. Launching your reader into the thick of a story is not some hot new technique. Writers and storytellers of all ilks have been relying on this tactic for […]

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Sales Power of the Daily Email Newsletter

23 April, 2010

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I subscribe to a number of copywriters’ email newsletters, but one in particular–Ben Settle– makes it his “bizniz” to mail every single day. Is it tiresome? No. Is it boring? No. Do I get tired of hearing him day in and day out? No. 95% of the emails he sends have a nice compact message […]

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Brilliant Low-Tech Viral Marketing-Tale of a Found iPhone

20 April, 2010

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About the next gen top-secret iphone prototype discovered “lost” in an appropriately cool little eatery in Redmond, CA. Good God!–speculation, tall tales and lots of gadget chatter. Lost? Schmost…Personally I think this is an absolutely brilliant AND low-tech viral marketing scheme. And, good God, if not and some bozo with a top-secret iPhone on the […]

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Using Web Copy to Filter Your Audience

18 April, 2010

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When you can identify your audience, reader or prospective customer and client you hold the keys to the virtual castle. But this is often one of the forgotten components in the process. So how exactly does this “identifying the audience” thing start? #1. Narrow down the “who” you’re speaking to, selling to or serving The […]

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Site Speed Affects Page Rank, Says Google

13 April, 2010

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If you offer web copywriting or are a site builder or publisher, Google has officially said site speed helps determine your page rank, one of the over 200 “signals” it uses to calculate PR. Chalk up another consideration when building a website or creating content. Site performance is determined by a laundry list of factors– […]

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Creating Jump-to Links in WordPress

9 April, 2010

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Here’s a tutorial on a topic I know I’ve Googled a number of times, searched for in my HTML book and I know others have searched for only to land on my blog! But until now I don’t have a tutorial on creating jump-to links, not to be confus-ed with jump-links in the Google search […]

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Where Does the Beginning Begin? Copy Insight

8 April, 2010

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I’ve spent a great deal of time reviewing my copy, particularly the start of a page or piece. This is one of the most challenging parts of web copywriting–exactly what’s the right beginning. For me the real story begins about two or three sentences in, which means I can shear off the top copy I’ve […]

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Political Swipe Files

3 April, 2010

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Political ads, good or bad, are abundant. They are historical signposts. I’ve stumbled on a couple of very fine databases FULL of political ads. I’ve added them to my Massive List of Copywriters’ Resources #swipes. But this was one of Obama’s … it speaks for itself.

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