Lots of Content to Share? Don’t “OES”

Lots of content to share? SEO matters for copy, but flipped backwards–OES–I call it “opportunity for excessive stuffing.” Writing for a keyword density is so last decade. It’s like overindulging in fatty foods. And the process of writing becomes that of watching the needle on a weight scale as you force-feed content, grow rotund, and […]

Boost Comprehension with Embellished and Difficult Fonts

I can’t stop trying to imagine a reason why so many ads are created using text that is ALL IN UPPERCASE. AND THEN THEY MAKE A PARAGRAPH OR TWO AND ACTUALLY EXPECT THAT THEIR BMWs OR MERCEDES ARE GOING TO ROCKET OFF THE CAR LOTS. Is it just me or does it take you a […]

Spinning Knowledge and Passion Into Content

I love proving how successful smaller businesses can be when they leverage content to distinguish themselves as unique and fascinating. I’m on the heels of an article I just read in NYTimes, The Difference Between a Good Web Site and a Great Web Site, by Gabriel Shaoolian. He profiles a somewhat recently redesigned website of […]

Clever Content

Example of our herd mentality over at Wired…article on OnWander.com. We will follow others…maybe that’s what it is all about. Offline guerrilla marketing. Remember the coroplast yard signs that appeared a couple years ago for singles? They urged passersby to visit [SmallTown]Singles.com. That marketer must have owned hundreds of hyperlocal domains. (The national–viral—  yard sign […]

Speak Unique: Distinctive Web Content

I wrote the following post over a year ago. And I have additional thoughts: “What Are Your Competitors Doing? Not an uncommon question in the web world. I was reading a new book the other day in which the author urged her audience to use this metric–competitors’ websites– as a key way to measure my/your […]

The Stirring New Case for Web Content in 2012

Anne Handley’s article Why Content Is Still King When It Comes To Lead Generation is a great way to sound off in the New Year–if you’re me. She’s retrofitted the dusty adage, “Content is King,” with an ingenious new hook–“Lead Generation.” She’s right—content IS king and that hasn’t changed. The challenge for content providers like […]

Best Intranets

Jakob Nielsen announced the new report on the 10 Best Intranet Designs of 2012. Not to be confused with intERnet. An intRAnet is a secure web experience within a company or organization designed to be used by employees, etc. It’s literally their private web. And designing and writing for them is a skill in and […]