Spinning Knowledge and Passion Into Content

I love proving how successful smaller businesses can be when they leverage content to distinguish themselves as unique and fascinating.

I’m on the heels of an article I just read in NYTimes, The Difference Between a Good Web Site and a Great Web Site, by Gabriel Shaoolian. He profiles a somewhat recently redesigned website of BiRite grocery store in San Francisco. The article itself is good, but I was more interested in how this small business has built reputation and renown in its local market and especially how it’s leveraging that to go bigger with content.


I visited BiRite’s site and found the link to their video:

“Why did we write a book?” … Indeed. A business that authors its own book is taking its knowledge leadership seriously in MY book. Enviable. Remarkable.

BiRite San Francisco grocery store video promo for its new book


The video is beautiful on its own. Yet another great way for a small grocery store to expand its visibility and carve out a niche in it s market. BiRite actually has its own YouTube channel.



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