Spinning Knowledge and Passion Into Content

I love proving how successful smaller businesses can be when they leverage content to distinguish themselves as unique and fascinating.

I’m on the heels of an article I just read in NYTimes, The Difference Between a Good Web Site and a Great Web Site, by Gabriel Shaoolian. He profiles a somewhat recently redesigned website of BiRite grocery store in San Francisco. The article itself is good, but I was more interested in how this small business has built reputation and renown in its local market and especially how it’s leveraging that to go bigger with content.

Book:

I visited BiRite’s site and found the link to their video:

“Why did we write a book?” … Indeed. A business that authors its own book is taking its knowledge leadership seriously in MY book. Enviable. Remarkable.

BiRite San Francisco grocery store video promo for its new book

Video:

The video is beautiful on its own. Yet another great way for a small grocery store to expand its visibility and carve out a niche in it s market. BiRite actually has its own YouTube channel.

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