Archive | March, 2011

Would You Make This Content Mistake on Your Landing Page?

28 March, 2011

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Google does a lot of its content right, but I was surprised recently by this ad-to-landing page experience: First, the ad impression: (It’s not at all insignificant, btw, that for the keyword “keywords,” Google dominates in results.) I was searching for keywords, clearly. As a customer, I expected that when I clicked “Google Keywords” that […]

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Overcoming Content Boredom

23 March, 2011

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As a writer, in general, I have a passion for language and for words. But as a web content writer, reading Stanley Fish’s new book “How to Write a Sentence,” I can’t help but wonder if the online business kills beautiful sentences? We work in a world of keywords and keyphrases, where it’s desirable to […]

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Fodder for my next few posts

13 March, 2011

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I have currently 4 posts in draft stages. Blog manic. It’s thanks to a few standout reads and other items I’ve had the good fortune to consume, so perhaps I can just jumpstart these in-the-gate posts by giving some cred where due: Youngme Moon’s, Different. The book is a dichotomy: quiet and loud. Discoursing on […]

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