Archive | October, 2010

Good Ideas

29 October, 2010

1 Comment

Steven Johnson’s promo video for his book Where Good Ideas Come From. Interestingly, Amazon uses this as “Related Media” to help sell the book.

Continue reading...

“What Are Your Competitors Doing?”

25 October, 2010

1 Comment

Not an uncommon question in the web world. I was reading a new book the other day in which the author urged her audience to use this metric–competitors’ websites– as a key way to measure my/your content and online strategy. Hmmmmm. Halfway down the page I had this scrawled in the margin:  “Disagree.” Why? While […]

Continue reading...

Video: Site Conversion Strategies

20 October, 2010

0 Comments

There’s more actionable info packed into this 5 minute+ video than I’ve seen in awhile.  Dr. Flint McGlaughlin is a compelling thought leader and he offers some candid strategies for website improvement–all of which can be applied to various online conversion activities. He covers: 3 key ways to nail down website sales and lead gen; […]

Continue reading...

Ditch Wimpy Web Copy

19 October, 2010

2 Comments

Steve Cone’s book, Powerlines, is about good versus bad company taglines and political slogans and the sensibility it takes to craft a proper “message.” Sound boring? Not. I plowed through the book not because I’ll be writing political slogans anytime soon, but because the practice of conjuring an exciting and charged tagline or slogan can […]

Continue reading...

Loosening the Grip on Web Content

13 October, 2010

2 Comments

No matter how you look at it, web content and copy is personal. That’s been my experience across the board. What’s been most surprising, though, is that larger clients with multiple stakeholders present the biggest problems with “ownership” of content versus small online business owners and marketers. “Corporate” isn’t disengaged at all, in fact stakeholders […]

Continue reading...