List of Web Copywriters’ Resources

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Here is an ever-growing laundry-list of copywriting resources so you no longer  have to hunt and peck your way all over the ‘net. Find:

Freelance Writers Associations:

who knew…

Editorial Freelancers Association

Society for Technical Communication (STC)

National Writers’ Union

Direct Marketing Association

Association of Health Care Journalists

National Association of Science Writers

Association of Writers and Writing Programs

Education Writers Association

American Medical Writers Association

United States Harness Writers Association – “committed to the chronicling of harness racing through the print and electronic media…” Founded in 1947.


Football Writers Association of America

United States Basketball Writers Association

National Collegiate Baseball Writers Association

Western Writers of America

National Resume Writers Association

Professional Association of Resume Writers and Career Coaches

Outdoor Writers Association

Golf Writers Association of America

International Food, Wine and Travel Writers Association

North American Travel Journalists Association

Society of American Travel Writers

Guild of Health Writers (UK)

Washington Speechwriters Roundtable

Freelance Job Boards:

Research Tools:

New York Times News Navigator – must-have list of “wide-angle” and trusted sources, from the experts


Continental Radio and Television Company, from Duke University Ad Access Library


Wall Street Journal – half of this content is subscription (paid), but you can glean insight from the headlines

NYT Business Resources – list of links to sources covering U.S. Markets, Int’l Markets, market data, Investing, Banking and Finance, Company Information, Business Directories, Business/Finance news, and much more.

NYT Health Resources

NYT Political Resources – gov’t links, sources for all political parties and “persuasions,” political media, academic sources, opinion sources, and more.

U.S. Census

Google Research

Microsoft Research

Yahoo! Research

IBM Research

Sun Microsystems Research

Forrester Research

MIT Research

UCLA Research

National Bureau of Economic Research, NBER

Brookings Institute

International Monetary Fund Research

Trendwatching – “consumer trends and insights from around the world.”


Writing Tools:

101 Freelance Tools

OWL, Purdue Online Writing Lab

Reuter’s Style Guide, Handbook of Journalism

Free or Low-Cost Online Writing Courses:


MIT OpenCourseWare

Media Bistro

Technical Writing Wikiversity

WOW! Women on Writing – site designed for women writers has a nice selection of free online tutorials

Databases of Copyright Free and Archived Sources:

(Before you “use” any of these materials be certain to check the source’s “use policy.”)

Library of Congress – massive digital collections; not just relevant for research…use historic prints, photos and more to generate new ideas and jab your creative, but lazy copywriter

New York Public Library – find books, find news, and find amazing digital collections


P.R. Mallory and Company, Incorporated, from the Duke University Library Ad Access Collection

Internet Archive

Duke University “Ad Access” Library – eye popping free archive chronicling print advertising from 1911-1955

Duke Digital Collections – a much larger archive of images from DU

Pulp Gallery – copyright protected archive of stunning pulp art (imagine getting your brain unblocked with a visual romp through some of these art gems of a bygone era–there’s a story in every image 🙂

Keyword Research Tools:

Wordtracker’s Free Keyword Suggestion Tool – free and paid versions

Google AdWords External Keyword Tool

Google Insights for Search

Google Search Based Keywords Tool (Sktool)

WordStream Keyword Management Tool (new as of 9/09; fully-functional with some nice features; get it while it’s free- early reviews are positive, even rank it better than those listed here; it’s got a great look, too)

Keyword Discovery – free and paid versions, claims to take the place of Overture’s now defunct keyword tool

Quintura – visual keyword/phrase discovery tool

**Get Your Content in Front of Eyeballs

Some people call this “traffic”– yawn. I call it “getting your content in front of eyeballs.” Use these resources:

Lists of Article Directories:

Caroline Middlebrook’s list of Article Marketing Directory Sites – to this I would add the following: (Internet marketing, web marketing, eBusiness specific articles- you retain copyright), and

Online Marketing Researcher’s Articles Directories List: Ordered By Alexa Ranking

Arcana Web’s Directory of Article Directories– categorized and tagged with Google PR notes (not the most readable page, but comprehensive, nevertheless)

Social Bookmarking Sites:

Caroline Middlebrook’s list of DoFollow Social Bookmarking Sites – excellent resource probably more well done than any other, with tutorials and info on quickie submission tools.

Lists of RSS Feed Submission Sites:

Robin Good’s list of Blog Directory and RSS Feed Submission Sites (267 of them– by far the best list I’ve seen, with full explanation of WHY you should be leveraging these traffic sources for the good of your content – no pun intended)

Online Press Release Distribution Directories:

1888 Press Release – free

24-7 Press Release – free and paid – free

Business Wire – free and paid

eWorld Wire – paid, but won’t break the bank

Free Press Release – free

i-NewsWire – free – free – free

PR Leap – very popular; free and paid

PR Log – free submission


PRNine – low cost gets you a submission


SBWire – paid submissions based on geographical distribution, affordable options

SEO Press Releases – paid, but affordable

Big List of Free Press Release Distribution Sites, from Naked PR

**Niche Writing Resources:

Tech Manufacturing:

Small Times – micro and nano-tech manufacturing industry resource;

Online marketing, e-commerce:



Ohloh – database of Open Source projects

Search Engines – huge list of search engines categorized by type and information, even includes a list of “defunct” engines

New York Times Technology

MIT’s Technology Review

White House Technology site – current issues and national technology proposals


National Association of Colleges and Employers

Real Estate:

New Residential Construction Data

DQNews – “custom” data for real estate markets, lots of regional data charts

Trulia – city-by-city real estate stats

Texas A&M University Real Estate Center – emphasis is on Texas RE data, but the site also contains some useful national data

National Association of Home Builders – news and trends in homebuying


Agriculture Online

Extension News — massive database of Ag-related resources, plus connection to university experts around the country

Farm Industry News — popular publication heavy on technology and industrial applications, lighter on newsy pieces

Farm Journal — another popular online industry mag; news, tech, interest stories


Health News Review : current ratings on healthcare reporting and news stories

Swipe File Sources

Swipe files are valuable resources for copywriters of all types. There are plenty of swipe files for sale all over the web, a few below are copywriters’ swipe files or selections, and other sources are just that–well springs you should dive into yourself because the very best swipe files of all are those you ultimately develop on your own.

Info Marketing Blog – Lawrence Bernstein is curator of many many of the most legendary sales letters crafted by some of the most remarkable copywriters. He also offers a massive swipe file for membership subscription if you can’t get enough.

Makepeace Total Package – this swipe file includes some of the best examples from Gary Bencivenga, Gary Halbert, David Deutsch, Jim Rutz and more.

Ben Settle’s Remote Control Swipe File – one of my fave copywriter/marketers with some excellent swipes

Goldblogger – this blog is no longer being updated, but the author has cataloged his posts on swipe files and shares links and commentary to some excellent sales letters, many of them still in business (owing to their success).

The Gary Halbert Letter – simply a motherlode of resources…

Classic Auto Advertisements – amazing print ads

Washington Post Political Ads Database – this is a very nice resource–a well-categorized index of video/TV ads since 2006, subtitled so you can capture the script.

The Living Room Candidate: Presidential Campaign Commercials 1952-2008, from Museum of the Moving Image

Political Print Ads in Google Images

Duke University “Ad Access” Library – eye popping free archive chronicling print advertising from 1911-1955

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