The Content Strategy Behind QR Codes

QR Code embedded with a bit of text

Back in February of this year I noticed a few advertisers using QR Codes in their ads so I wrote a post, QR Codes and Web Content. Since then the number of early adopters has risen sharply and you hear a lot more about how these crazy looking bar code-y thingies are being used. How are they being used and are they being implemented correctly as part of content strategy?

Anne Rockley suggests, in her post titled I love QR Codes, that in some cases the rush to adopt and just drop QR Codes into the marketing materials could actually be going a little sideways.

QR Code embedded with a bit of text

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  1. QR Codes: Sample Calls to Action | Word Bang - 21 October, 2011

    […] The Content Strategy Behind QR Codes […]

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