The New Calls To Action for a Mobile Touch World

12 September, 2011

mobile, web copywriting

  • Tap (examples: “Tap on the painted items to uncover them.” (Google search app); “If you don’t see your favorite spot, we can add it — tap on the envelope and let us know!” Of course there is an email envelope icon nearby, which clarifies the meaning (Wind Alert app); “Tap your phone with your thumb to bring the funk.”(VH1/Energizer ad) “Tap to see how it’s done.”(VH1/Energizer ad))
  • Shake (example: “Shake your phone to get the crowd jumping.” (VH1/Energizer ad))
  • Swipe (example: “Swipe to pick an instrument.”(VH1/Energizer ad))
  • Share
  • Slide (example: “Navigate by sliding to the right or left” (Google search app))







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