QR Codes: Sample Calls to Action

21 October, 2011

content strategy, web content

I have a little fetish for QR codes and I’ve especially become fixated on the calls to action that are being used in combination with these not-so-odd-anymore codes.

List of qr codes and calls to action I’ve found so far:

Aetna: “See the proof and the savings at smarteris.aetna.com/estimator, or just scan the code.”

Asus Computer:  {tiny smartphone icon} “SCAN HERE”

Asus Computer QR code and call to action

Bose: “Scan to learn more”

Buick LaCrosse: “ON YOUR SMARTPHONE, DOWNLOAD A QR CODE READER AND SCAN, OR GO TO LACROSSEBROCHURE.COM TO DISCOVER MORE.”

Bulova (watches): “visit us on Facebook”

Chase: “Scan to download”

Chase QR code and call to action

Chicagoideas.com: “Is my idea a big idea?”

Columbia: “Scan to learn more”

Country Store (magazine): “See all the NEW selections this season! Just scan this barcode with your smartphone. Barcode scanners are FREE at your apps store.”

CVS (Flu Shot clinic): “Prefer to make an appointment? Scan with your phone to schedule an appointment. Any time, any day.”

Dow: “SEE THE SOLUTION BEHIND THE SOLUTION”

Dow QR Code with call to action

Geico: “Scan this code to get your free, no-obligation rate quote directly on your smartphone. A bar code reader app and a camera phone are required to scan code.”

Gentleman Jack (bourbon): “Download and print your own handsome gift wrapping and custom Gentleman Jack label at facebook.com/gentlemanjack or simply scan this code with your smartphone.”

Goldman Sachs: “Watch the story on your smartphone.”

Heinz Ketchup bottle: “Guess What You Could Win? Scan this code or, text PLANT to 57000”

iRobot: “Scan to learn more”

Microsoft Office: “Scan tag with a smartphone to learn about the Office 365 free trial. Download the free scanner app at http://gettag.mobi

MindWare: “Scan this QR code to see a product video.”

Newegg.com: “Scan here with your mobile device”

Porsche: “Get the free reader app at http://gettag.mobi.”

Samsung: “TELL US WHAT FILLS YOU WITH WONDER AND YOU COULD WIN ONE OF SIX SAMSUNG PRODUCTS! Snap this tag and submit your contest entry for a chance to win, or visit SamsungWorldExchange.com.”

SAS: “Scan the QR code* with your mobile device to view a video or visit sas.com/know for a free Harvard Business Review report.”

“*Requires reader app to be installed on your mobile device.”

Sephora: “SCAN + WATCH”

QR code with Call to Action from Sephora

TAGHeuer: “SCAN. EXPLORE. FIND YOUR TAG HEUER”

Taleo: “SCAN. LEARN. TALEO.COM/KNOWS”

Tissot (Swiss Watches): “SCAN” “DISCOVER”

Tissot watches QR code and call to action

University of Virginia: “Darden students  talk about being prepared to succeed. Ready.”

UPS: “For more high-tech industry insights, go to thenewlogistics.com/technology or snap the QR code.”

USPS: “Scan this QR code with your smartphone to see more cheer. If you need a QR reader, there are many free apps available for download. When you use the app, the code will take you to usps.com/cheer”

USPS: “Scan code with your smartphone for Approved Postal Provider locations near you or visit USPS.com/locator Visit your app store to download a QR scanner”

Verizon: “LEARN HOW TO TRANSFORM YOUR BUSINESS WITH VERIZON TECHNOLOGY.”

Victorian Trading Co. (magazine): “SIGN UP FOR FREE PRODUCT GIVEAWAYS!”

Related posts on QR Codes:

QR Codes and Web Content

The Content Strategy Behind QR Codes

Do Your Customers Know How to Use QR Codes?

Advertisements
, , , ,

Subscribe

Subscribe to our RSS feed and social profiles to receive updates.

Trackbacks/Pingbacks

  1. Using QR Codes to Boost Engagement! | Naturally Custom - 28 June, 2015

    […] What is a QR Code? Do people use them?  In the last couple of months have you used a QR code?  I know I have, here I will provide a bunch of reasons why you should start using them and implement them in your branding.  First you should understand what they are, where and how to use them?  QR Codes, created by Denso Wave, are advanced bar codes capable of holding immense amounts of data that can be read in 360°, capable of Kanji and Kana, and can still execute a response when dirty or damaged.  They are often used as a call to action, in place of a barcode, data archiving, instant video playbacks, the possibilities go on and on.  Jennifer Rotman has some great examples of Qr codes as Call to Actions that you can check out here. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: