QR Codes and Web Content

While reading my last Wired magazine, I noticed two advertisers (of the many in the mag) that included QR codes in their ads. One–Kohler–used the code to embed the webpage for that particular product promotion. The other–something similar. A QR code:

A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. (Wikipedia)

QR codes have been the topic of conversation among online marketers for the last couple of years, but have only just begun to enter the wider conversation. They are now popping up in mainstream advertising. So how do QR codes leverage web content?


QR codes like those examples I saw in the Wired magazine enable readers armed with smartphones and barcode reader apps to immediately tap into related web content that’s embedded in the image. You can embed all types of info– website url, static text, coupons, telephone numbers, map data, email addresses, RSS feeds, YouTube videos, and more.

In the online marketing world the QR code promises to drive more targeted traffic based on where the user is at any given time. Can you say multi-tasking your web content?

Creating QR Codes is as simple as entering your information into a QR Code Generator, like Kaywa, Delivr, and QR Stuff. Some examples:

Kaywa QR code (this blog’s url):



Delivr QR code (url–article on a band that creatively employed a QR code to generate big onsite album sales):

Delivr QR code example

QR Stuff QR code (YouTube video):


QR code with YouTube video embedded


Anyone with a smartphone can download a barcode reader, most of which now can read QR codes. Barcode/QR code readers use your camera to scan the codes and display the results in your phone where you can read messages and take action or click through to linked (targeted) content. Have a useful or creative way to use QR codes?

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  1. The Content Strategy Behind QR Codes « Word Bang - 28 September, 2011

    […] in February of this year I noticed a few advertisers using QR Codes in their ads so I wrote a post, QR Codes and Web Content. Since then the number of early adopters has risen sharply and you hear a lot more about how these […]

  2. QR Codes: Sample Calls to Action | Word Bang - 21 October, 2011

    […] QR Codes and Web Content […]

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