Tag Archives: web copy

Is that copy necessary?

16 February, 2012

0 Comments

Clear, the new list making app for iPhone from Impending is instructional for how to cleverly integrate instructional text with smart and intuitive design. In this case mobile design, but the lesson could be taken to heart for all web applications. I first read about it in a post on The Next Web and signed […]

Continue reading...

Website Without Words: Are You Missing This Piece?

15 December, 2011

0 Comments

Online customers interact with content and the written word in a few different ways. I occasionally come across a client who believes that his or her particular customers are not interested in reading. Usually it is barked out something like this: “My customers don’t want to read a lot of words on a page.” Period. […]

Continue reading...

Stop, Smell, and Poke the Web Copy

9 December, 2011

0 Comments

We stop and smell the roses We taste test our recipes We listen to the engines purr, clunk, and bang We drink in the bouquet of fine and not so fine wines Why do we often spend so little sensory time with our web content? In some cases we literally slap words onto a web […]

Continue reading...

A web content inventory can pay for itself a few times over

9 November, 2011

0 Comments

A website content inventory enables careful assessment of a website as it exists at any point in time. A content inventory can be used during the planning phases of a web project or at any point in time a clear accounting of content, including links, calls to action, pages, tone and voice, etc. is needed. […]

Continue reading...

Split Testing Web Copy

26 October, 2011

0 Comments

Two web sites I refer to regularly offer fantastic split test case studies. The results prove the value of testing various elements of copy and layout. Which Test Won offers a Test of the Week. My recommendation: subscribe so you don’t miss it. Otherwise the archives are pushed behind a pay wall. AB Tests.com enables […]

Continue reading...

QR Codes: Sample Calls to Action

21 October, 2011

2 Comments

I have a little fetish for QR codes and I’ve especially become fixated on the calls to action that are being used in combination with these not-so-odd-anymore codes. List of qr codes and calls to action I’ve found so far: Aetna: “See the proof and the savings at smarteris.aetna.com/estimator, or just scan the code.” Asus […]

Continue reading...

Writing Web Headlines for Maximum Effect

18 October, 2011

0 Comments

AdWords headline as an example of an effective web headline

Web headlines have the potential to affect every other word of content on a web page. Given those magical powers, doesn’t it make sense to know how to write a powerful web headline? Web headlines are non-negotiable components of webpages, articles, press releases, reports, white papers, blog posts, landing pages, sales pages, and ads. An […]

Continue reading...

What Color is Your Web Content? Breaking the Monotony of Content Strategy Documents

12 October, 2011

0 Comments

a set of brightly colored pencils

Ethereal ones and zeros assemble to give web content its shape and form. And yet we loooooove to copy and cram it into spreadsheets for the sake of evaluation and analysis. We should be able to walk around content, looking at its shape, even its ….. color. Ideally, there should be other options for analysis. […]

Continue reading...

Zombie Web Copy

17 August, 2011

0 Comments

It walks at night. It never sleeps. It’s infested by black magic. (sorry, I’ve enjoyed a happy hour). A colleague of mine the other day mentioned that the web copy never “dies.” Which brought another to name it “zombie.”   He was referring to the fact that even if you pay no attention to your […]

Continue reading...

Milking Creative Juices from Other Web Mediums

5 July, 2011

0 Comments

My nephew is part ninja warrior, part blacksmith, part speed demon, part writer and artist, and part magician, hobbit, Yoda…He’s all over the place. And he believes he’s expert at everything. I’m not advocating that kind of cockiness and I hope with all my heart that he grows out of it or he’ll be a […]

Continue reading...

Writing the “About” Page

3 July, 2011

0 Comments

The “About” page is standard, right? Few websites you’ll see don’t have one. One problem, especially for businesses large and small: writing the about page tends to refocus the lens on you rather than your customer. So how can you strike a balance that doesn’t risk losing your customer? Tips when writing your About page: […]

Continue reading...

Video Marketing? Show Me the Copy

30 May, 2011

0 Comments

I’ve bitched before about marketers that jump on the video bandwagon and never get off. It’s all or nothing. They’re drinking some guru’s koolaid on how flat out perfect DIY video sales letters are and consequently they’re doing the “I-don’t-never-have-to-write-copy-again” dance. Well here’s how it’s done: and at the click the visitor sees this and […]

Continue reading...

Are You Listening to THIS Web Content Advice? DON’T

16 April, 2011

0 Comments

The Google Panda/Farmer algorithm update that was installed in late February, did have an effect on web content. That’s a fact that cannot be disputed. How much of an affect will only be measured over time and once we shut up about it or stop obsessing over it. (one of the biggest effects has been […]

Continue reading...

Content “Snacking”

17 November, 2010

2 Comments

Site IQ used the phrase “snacking” architecture while gushing over Cisco’s new website redesign in a recent review. Great image. “Snacking” isn’t just for site architecture, it’s also apropos for web content. Lengthy pages and feature articles have their place, but they are most useful when customers choose to dive deeper and are delivered as […]

Continue reading...

Confounding Web Content

27 September, 2010

0 Comments

I haven’t missed a month of posting for a long while now, so before September closes I need to come out of my copy daze and write something. It started out harmlessly enough, a long vacation at the beach, good intentions to whip off some fresh posts. Didn’t happen. Vacation happened, but I really unplugged…except […]

Continue reading...

Innovative Web Copy

28 June, 2010

0 Comments

Is it possible to be more innovative with web copy? How much more “user friendly” can we get with text on a webpage anyway? As we speak, the handbook to innovative web copy is being written right in front of our noses and it’s free for the taking any time you’d like to dip in. […]

Continue reading...