Tag Archives: websites

Website Without Words: Are You Missing This Piece?

15 December, 2011

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Online customers interact with content and the written word in a few different ways. I occasionally come across a client who believes that his or her particular customers are not interested in reading. Usually it is barked out something like this: “My customers don’t want to read a lot of words on a page.” Period. […]

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Improving Web Copy

16 March, 2010

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Is it perfect? Probably not. You can likely improve your site’s copy in any one of a number of ways–changes and improvements driven by market changes, competitors, your business needs and/or even your interests. Where to tweak: Improve the page title tag– this is the title that appears at the top of the browser pane, […]

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Web Content: Just a Task on Your To-Do List

14 January, 2010

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When you take one giant step backwards to check out the Big Picture of web copy and content you can see how web copywriting becomes just one component among many necessary to launch an online business, website, blog, etc. I am a task on someone’s Build A Million Dollar Online Business – To-Do list. When […]

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Engaging the EVERYMAN: Copy and Content Mistakes 600 Years Later

8 October, 2009

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Six years ago this forum conversation–Turning Corporate Speak into Useful Web Copy— took place on Webmasterworld. SIX YEARS AGO– akin to 100 in Internet years. Technology has tripped right along, website designs and infrastructures have evolved, but that thread–on how to spin boring corporate copy (cardboard) into something your visitors may sink their teeth into […]

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