Tag Archives: seo

Crafting Link Text

30 June, 2011

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“Link text” is the web copy component of a webpage where a url is installed into a particular word or phrase: lorem ipsum dolor sit amet (“lorem ipsum” is the text link). words (text) + url (link) = text link or link text Why care what words get formatted as the url, anyway? A link […]

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Content Check-Up: Interior Site Pages

10 November, 2010

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Since it’s a given that Google will continue to switch up its algorithm at any moment in time, it makes sense to evaluate site content and copy from top to bottom. How are your interior site pages? Keyword optimized? Clean and uncluttered? Navigable? Have a blog that’s regularly updated? Offer visitors valuable information, and/or a […]

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Why text links in page content are a good idea.

8 June, 2010

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It’s never too outdated a topic…SEO basics like on-page text links. And, no, everyone doesn’t know their import or that on-page links are a pretty major component on a comprehensive SEO checklist. See, I believe there are a lot of business folks and other professionals who are creating websites and don’t just know this stuff…unless […]

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Site Speed Affects Page Rank, Says Google

13 April, 2010

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If you offer web copywriting or are a site builder or publisher, Google has officially said site speed helps determine your page rank, one of the over 200 “signals” it uses to calculate PR. Chalk up another consideration when building a website or creating content. Site performance is determined by a laundry list of factors– […]

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Proof: Importance of Keyword-Rich Title and Description Tags

26 November, 2009

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What exactly does Google think about poorly matched or missing meta title and description tags? Did you know? Google has the capability to change/modify your site page tags–description/search snippet AND page title– if they can build a better search result…good? bad? ugly? What do the TITLE and page DESCRIPTION meta tags look like in your […]

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Reasons To Launch An Online Press Release–It’s NOT PR

15 November, 2009

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Four years ago, when I worked in-house writing and editing for a smallish mixed media and search marketing company, one of our key content strategies for ourselves as well as clients, was an online press release. We used them to  build buzz AND boost inbound links to client sites. It was a key SEO/SEM tactic […]

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Is Your Online Content Valuable? Is Your Business Durable?

1 October, 2009

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Online businesses built on foundations of valuable content, as well as products and services, can self-sustain and grow forever. Google rewards this model. In that illustration, the left-hand image is my rendering of a large website: deep internal links clear navigation/menu custom-written title and description meta tags for each page strong keyword/phrase per page well-crafted […]

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Quick Visual Measurement of Your Site Copy’s Top Keywords: SEO Metrics

25 July, 2009

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Your Online Business is NOT a Game…. and measuring your site’s SEO effectiveness is imperative to dominating your niche. Assuming you’ve actually identified your niche…. (It’s also important when crafting the copy and I’ll explain in a minute…) SEO measurement is not a closely guarded secret. Hordes of SEO “consultants” and gurus, as well as […]

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Keyword List to End All Keyword Lists: Advice from an Expert

13 January, 2009

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I’ve written a few posts in the past on the value of creating your own keyword list, data mining for keywords, new and different sources for keywords, etc. They are like WAMPUM, and worth real money if you know where to look and how to use them. Aaron Wall has what I consider an invaluable […]

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Begin to Shape Your Business and Product Message in the Search Results

17 September, 2008

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By the time a business owner– frustrated because he/she is failing to convert customers elsewhere–is pinning hopes to a revised product/sales message in a response email  it should be clear to everyone (who’s paying attention) that the front-end product message is 1 either incorrect, misleading or muddy 2 non-existent I’m thinking website copy and message, […]

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Link Bait for Real Copywriters

3 August, 2008

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Get real metrics and links worth measuring. Why Digg “votes” don’t count. Everyone has their own definition and comfort zone for link bait, copywriters and marketers, both. I consider myself a very experienced copywriter with marketing experience, but my biggest talent lies in copywriting, so I suppose my concept of link bait is more reserved […]

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